Social media is every marketer?s not-so-secret weapon. Acting as a direct link between brands and consumers, social platforms offer marketers the chance to learn the factors driving customers? habits, preferences and buying decisions.
Customer-service representatives can respond to claims made on social media in real-time, while executives can use social to build their online identities and connect with audiences on a one-to-one level.
However, despite these benefits, one of the most valuable aspects of social media remains overlooked by many organizations: historical data.
By nature, social posts may seem fleeting. When sentiments expressed on social channels are analyzed over the course of weeks, months or even years, patterns emerge that can improve marketing campaigns in the future. Below are three creative ways marketers can analyze historical social data to make informed decisions about the future of their industries.
Ride the momentum of a growing pop-culture trend
According to Entertainment Weekly, the most recent season of Game of Thrones averaged more than 23 million viewers per episode, setting new records for both the show and HBO as a network.
Even if you?re not one of those viewers, you?ve probably noticed something about the show: There are a ton of characters, and they change often. With more than 150 characters playing the ?game,? marketers in all industries looking to benefit from the series? momentum should be sure to put the most-loved characters front...