Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization.
The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores? inventories to Facebook and automatically update their ad campaigns based on availability and users? locations.
And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations.
Facebook provided more details on dynamic ads for retail in a Facebook for Business post, adding that the ad units are currently being tested with retailers including Abercrombie & Fitch, Argos, Macy’s, Pottery Barn and Target, with plans to make them ?more widely available to eligible clients in the coming weeks?: Many retailers already use Facebook ads to promote their in-store products, but until now it wasn’t feasible to customize creative for every store location based on local product availability, pricing or promotions. Marketing out-of-stock products or inaccurate local prices can lead to a bad customer experience and wasted impressions. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that’s closest to the person seeing the ad.
For example, if a fashion retailer wishes to advertise a nationwide sales event happening at every store, dynamic ads for retail will onl...