I never expected Golden Week to carry much weight in Arena of Valor, but Tencent is using the national Japanese holiday as a reason to kick off Valor Fest once more. They also seemed to have upped their social media game this week with the important highlights having lots of new graphics to show them off.
Valor Fest Returns With Free Skins

Last year’s Valor Fest was a big deal. It was one of the game’s first worldwide events following the release of the game in the Americas. It bigged up the idea of Arena of Valor becoming a worldwide esport, celebrating its future potential with free goodies to get everyone up to speed.
Though it takes place at the same time as last year’s event – during the week of 5.5 to seemingly coincide with the 5v5 gameplay element – this year’s events are being heralded as a celebration of Japan’s Golden Week national holiday. This makes sense given the game’s recent release in the region but isn’t mentioned enough in-game to really feel sincere. It’s more a social media marketing thing, it seems. So what does it bring, you ask" Not much more than other recent events. This year’s Valor Fest uses the same event format we’ve seen most of this year. Tokens are awarded for tasks like logging in and playing random game modes, which are then exchanged in groups of 1, 5, and 20 for hero/skin tokens, magic crystals, and your choice of skin respectively. There’s the usual red...