'Pokemon GO' Potentially Strikes Partnership with McDonald's - but Currently Only in Asia - Videogames Blogs

'Pokemon GO' Potentially Strikes Partnership with McDonald's - but Currently Only in Asia



Despite Pokemon GO [Free] only having been out for about eight hours here in the UK, I've been to a multitude of bizarre locations to try and catch 'em all. Whether the PokeStops have been in churches, train stations or random stones in the ground with absolutely no significance at all, it isn't only the Pokemon that are being lured to specific locations, but masses of people with their phones - and most importantly, their wallets. This has led to businesses actually buying lures to try and attract paying customers, and while on a smaller scale this is a novel idea, there is immense potential for a bigger brand to capitalise on the unprecedented popularity of Pokemon GO. It was therefore an inevitability that Niantic, according to a Gizmodo source, have struck a deal with McDonald's to turn every single restaurant into either a PokeStop or a Gym.
While this all seems like great news, especially to fans of the fast food chain, the deal is speculated to only include one Asian country at the moment. There is nothing so far confirming whether this will be a global phenomenon or if this deal will remain exclusive to the sole Asian area, and even less regarding the specifics to which country this actually is (however Japan appears to be a safe bet). However, the ridiculous success of Pokemon GO, and Nintendo's history of partnership with McDonald's strongly suggests that a larger and broader push to other regions is extremely likely to happen, and this initial deal is most like...
Source: Touch Arcade
URL: http://toucharcade.com

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