Whether you?re a power user or a casual user, chances are you?ve recently seen a live video on Facebook or Twitter, likely captivated by the unpredictability and shared excitement as you watch along with people all over the world.
As the amount of live video content increases, so does the level of impatience from brands that are waiting for the inevitable announcement on how the new medium will be monetized.
Whether it?s Facebook Live, Periscope, YouTube Live or Kanvas, live video is one of the fastest-growing mediums in 2016. Platforms are quickly iterating their user experiences to accelerate audience growth, and brands are anxiously awaiting the ability to associate their marketing to content providers? live video broadcasts.
Remember when BuzzFeed went live with ?Watermelon Explosion"? This live video, at its peak, had more than 800,000 viewers all watching at the same time. That?s just about the same as population of the city of San Francisco. What about the #TrumpClimber broadcast on Periscope" Did you know that 386,000 live viewers tuned in to watch him" That?s more than three times as many people who can fit in the Maracana stadium in Rio de Janeiro, where the Opening Ceremony of the 2016 Summer Olympic Games was held.
Watching an event live and in-person attracts major advertising dollars, and platforms are aware of this massive opportunity causing them to plan out their monetization strategy.
For the marketers starting to plan for 2017, here a...