It?s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016.
Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform, with more than 1 billion mobile daily active users. What?s more, 56 percent of Facebook users access the network exclusively on mobile.
With numbers that overwhelming, It?s no wonder that 84 percent of Facebook ad revenue is now mobile.
So if you are looking to drive conversions and customers from Facebook advertising, it?s clear that you must think mobile-first. And that means avoiding these common mobile-related mistakes. Mistake No. 1: Location, location, location
In mobile advertising, location is often the strongest signal of consumer intent. Someone seeing your Facebook ad within a few blocks of your store, dealership or business is most likely a higher-quality lead than someone seeing it at home.
Facebook has several geo-targeting options to help you get the right message in front of the right person at the right time. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. Or you can provide special offers to shoppers who have recently ...