Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources.
According to the study, visitors from social media are 51 percent likely to leave a website within a short time, versus just 42 percent of visitors who view content due to being referred from a site?s homepage.

While social media as a traffic source is a force to reckon with, it won?t matter much if you can?t retain these visitors. Here are some tips:
Get the visitors to join your newsletter
In a recent blog post, social sharing application Buffer revealed that it has lost one-half of its social traffic in the past 12 months. More important, it doesn?t seem to know the reason behind this. With social media sites like Facebook constantly tweaking their algorithms to favor advertisers and reduce organic reach and introducing features like Instant Articles to further retain people on their sites, you can only expect fewer people to visit from social media.
More important, due to the high noise-versus-signal ratio on social media, visitors are more likely to spend increasingly reduced time on your site.
The solution, however, is to have visitors–especially from social media sites–join your newsletter. Here?s a screenshot grab from the Buffer article showing a consensus among commenters:

Apparently, many users prefer consumi...