As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy.
Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need to find new ways of reaching skeptical consumers this holiday season.
Here are five of the most compelling ways to ensure that your brand resonates with consumers and generates revenues this holiday season.
Turn engagement into cash
If you had to choose one single priority to make this holiday season a success, it should be making shopping as intuitive and convenient as possible for your customers. According to Forrester Research, 55 percent of online customers say they are highly likely to cancel online purchases if they can?t find fast answers to their questions. To earn and keep customers, start by optimizing your website and your checkout process for mobile. Next, specifically target those who already like your brand and product. Start by reaching out to people who are buying and recommending your product, and turn them into brand ambassadors. Empower them with media tools and targeted information about your holiday campaigns that they can directly promote for you to people they know, or to people who are influenced by them.
This is guaranteed to deliver positive results because consumers are much more likely to make purchase...