If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings.
Allow me to show you how to make Google and the various folks who do SEO your buddies.
First, Google what you think you should be ranking on.
I did a search on “Facebook dollar a day” just now and was happy to see our articles in the first two organic results. There is one ad ahead of us, and one of the folks that we taught how to do Facebook ads is the third organic result.

Incidentally, if you want to see search results that are not biased by your search activity, make sure you add “pws=0” to your query string, which means “personalized web search” is off. The geeks out there will also note that even if you simulate logged-out search results, Google is still personalizing based on your location and user agent.
Oddly, we didn’t intentionally try to “SEO” for this or any other key phrases. That’s because SEO (getting rankings in search results) is the result of strong content marketing, not some activity you do.
Some people might say this is a competitive search because there are 187 million pages chasing this query (see first screenshot). And the SEO smarties will say that using the in-title tool yields a more accurate competitive set of 8.5 million (still a lot):

Back in 2007, we ranked No. 2 on Google organically for “Facebook ads.”
And whi...