American Express and Twitter are gearing up for Small Business Saturday Nov. 26.
Through Nov. 27, Twitter users will be able to add custom #ShopSmall stickers (below) to their photos, and they can also use a heart-shaped branded emoji (right) to show their love for their favorite small businesses.
And on Small Business Saturday itself, American Express will run a First View on Twitter, with videos created with ?diverse influencers? occupying prime spots on the social network, as well as a #ShopSmall Promoted Trend aimed at reaching all U.S. users.
Readers: Are you ready for Small Business Saturday"
It?s not easy looking this good ? but it?s easy to #ShopSmall this #SmallBizSat, Nov 26. pic.twitter.com/ua28bPe5UU
— Shop Small (@ShopSmall) November 10, 2016
Make a plan and watch it come together. Just two weeks left until #SmallBizSat, so grab some friends and get ready to #ShopSmall. pic.twitter.com/qHrn7XDe6O
— Shop Small (@ShopSmall) November 12, 2016

No matter how you slice it, when you #ShopSmall you show your love. #SmallBizSat, Nov 26. pic.twitter.com/2CTOxoyHJu
— Shop Small (@ShopSmall) November 4, 2016

Show your love for your favorite local bakery! Check out this eye candy from@psimadethis and @duffscakemix. Treat yourself and #ShopSmall. pic.twitter.com/kOU46nLLN6
— Shop Small (@ShopSmall) November 13, 2016

Lace up, get up, and get out! @akidbrand knows how to show their love, show yours and #ShopSmall on #SmallBizSat! pic.twitte...