Facebook introduced its Blueprint e-learning platform in March 2015, and just 18 months later, Blueprint reached 1 million course enrollments.
The social network also announced three additions to its Blueprint program: Blueprint Certification for digital advertisers, a partnership with the Miami Ad School and the inclusion of French and Indonesian on its list of languages.
Facebook offered more details about Blueprint Certification in a Facebook for Business post, saying that advertisers earning Blueprint Certification ?demonstrates expertise across the Facebook family of products and services, including advertising on Instagram and Messenger,? and adding:
No matter what your role is in the advertising industry, Blueprint Certification can give you the edge you need. Blueprint Certification helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize return on investment and gives businesses a way to select and retain people with expertise in the Facebook family of products and services. Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency, it’s the only one officially recognized by Facebook. The social network also explained the two credentials that can be earned:

Facebook Certified Planning Professional: Targeted to digital media planners, it will be available at launch. Th...