It was approximately one decade ago when Facebook started its meteoric rise and phased MySpace out of the national conversation. Back then, the process took years, but now, it seems like there?s a hot new social media platform every few months. You?re not alone if you feel like every time your company gets comfortable with a new social platform, it?s replaced by something shiny and new.
The anxiety you may fear over adapting to something new is natural, but with social media channels, it?s best to get over your fear and embrace these tools for the unique opportunities they provide to engage your audience visually and improve your storytelling skills.
With the proper research, testing and commitment, there?s no reason to fear the adoption of a new social platform that can strengthen your brand and create new ways to enliven the customer experience. Embrace new media?s challenges and opportunities
There?s always going to be a learning curve when you master a new platform, especially if its interface and tools are unfamiliar territory. However, that?s no reason to fear its integration. Remember, although there will be hurdles, exciting new possibilities abound.
One of the most common challenges has to do with the evolution of social media itself. Companies are expected to engage with the user as they always have, but in an increasingly smaller space and shorter time frame. On top of that, consumers have more social media outlets to check than ever before, making their time o...