2016 has undoubtedly been a remarkable year for social media. Below are just some highlights:

The total number of active social media users reached 2.307 billion.
Facebook reached more than 1.79 billion monthly active users.
Social media had a significant influence on the recently concluded U.S. presidential election, with 35 percent of people aged 18 through 29 citing it as the most helpful source of information.

One thing is clear: Social media can no longer be ignored. It is making and destroying nations, it is accelerating the spread of leaks and classified information and it has created more revolutions than we can count.
The important question, however, is: How is social media influencing businesses"
Apparently, not as much as it should be–46 percent of business-to-business marketers report that they are not sure whether any social channels have generated revenue for their businesses, and a whopping 59.5 percent of chief marketing officers are not sure that social media is a successful part of their marketing strategy. Social media will be much bigger in 2017, but you need to change your approach to make things work. Here are five research-backed techniques to use when developing your social media strategy for 2017.
Document your social strategy
The very first step toward a successful social strategy is to have a documented strategy–many people fail at getting results from social media due to lack of a documented strategy. Since there?s no documen...