The Olympic Games is unquestionably the heavyweight title holder of international sports events (think ?The Big Game? for 16 consecutive days). This summer, more than ever before, social media will alter fans? Olympic viewing habits, presenting digital marketers with unparalleled opportunities to target viewers during the event.
The digital and social component has mushroomed compared with the most recent Summer Games in London. As viewers continue to move to mobile screens, digital ads that target mobile consumers on phones and tablets are a must-have. Mobile applications offer new and different perspectives that give users a 360-degree view of what?s going on at big events like the Olympics, increasing and deepening the sense of connection and presence. Video and user-submitted content may be watched by as many as 30 million people. Different platforms offer different attractions, for users and for marketers.
When you talk about sports, you immediately think of Twitter. The timeliness of sports is Twitter?s bread and butter, and everyone who is covering the Olympics?particularly those with exclusive access that goes beyond what viewers can see on television?will be very strong on the platform. Twitter is where the writers and expert commentators are, and their opinions and observations will help drive traffic to articles, websites and television.
What?s different about this Olympics is that in the four years since London, Facebook has embraced video in a big way. That m...