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}(document, 'script', 'facebook-jssdk'));Monetizing Messenger is moving full speed ahead with Facebook?s launch of Messenger Platform v1.3, which includes News Feed ads that launch Messenger conversations and sponsored messages.
Vice president of messaging products David Marcus introduced Messenger Platform v1.3 in a blog post, saying that more than 34,000 developers are now building via the platform and providing more details on the two new advertising options:
One of the most important requests we received from developers and businesses building on the Messenger Platform is the ability to promote their experience. This is why I?m thrilled to announce the rollout of News Feed ads that open Messenger conversations. This is exciting news because now everyone can combine the powerful audience targeting and selection capabilities of ads on News Feed, and the identity and canonical nature of Messenger conversations.

But driving people to a Messenger conversation isn?t enough. We want to make sure businesses and brands building for the platform can manage the entire lifecycle of their customers. This is where sponsored messages come in. Sponsored messages enable businesses that have threads opened with their custom...