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}(document, 'script', 'facebook-jssdk'));Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights.
The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post:
Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics. At Facebook, we believe in thinking about people, not devices, and we know that in the course of completing a task, people are highly likely to switch between multiple platforms and devices. In fact, 53 percent of people who own two devices switch between them to complete tasks or activities, and 77 percent of people who have three or more devices do the same.

Posted by Facebook for Developers ...