The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports.

FacebookLiveSportsTVAd from SocialTimes on Vimeo.
Facebook said in a blog post Monday that 650 million of its users are connected to at least one sports page, adding that Facebook Live videos spur 10 times more comments than non-live videos.

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js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8";
fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));The social network also provided several examples of the use of Facebook Live in the sports world, including: Behind the scenes: The Cleveland Cavaliers celebrate in the locker room after winning the National Basketball Association Finals; FC Barcelona went live from the pitch after clinching the La Liga title; and Miami Dolphins wide receiver Jarvis Landry took fans along for on-field introductions at the National Football League?s Pro Bowl.

#NBAChampions
Posted by Cleveland Cavaliers on Sunday, June 19, 2016

#CampionsFCB
Liga 2015-16
Posted by FC Barcelona on Saturday, May 14, 2016

Pro Bowl team introductions with Jarvis Landry!
Posted by Miami Dolphins on Sunday, January 31, 2016

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