Twitter introduced another way for its users to monetize video content, extending its Amplify program to live videos and highlights on Periscope.
The social network announced in a blog post that live video broadcasts and highlights on Periscope can now be monetized, and it detailed the initial campaign in the program, focused on the U.S. Open tennis tournament and featuring retired tennis star Andy Roddick for JPMorgan Chase and Grey Goose Vodka:
For this year?s U.S. Open, Andy Roddick has teamed up with Chase and Grey Goose to create a series of broadcasts that will add compelling, relevant live video to the existing #USOpen conversation on Twitter. Throughout the tournament, he will invite viewers to watch the broadcasts with him, giving his expert perspective on the matchups and gameplay and driving tune-in to the broadcast. Andy will also share his experience attending the U.S. Open. During each broadcast, he will answer questions and engage with the audience, allowing viewers to take part in how he experiences the tournament. All of this will be live on Periscope and Twitter. This campaign will appear in a few ways on Twitter: Periscope broadcasts will be shared through Tweets from @andyroddick; select broadcasts will appear as promoted tweets from the brand launch partners; and branded broadcast highlight videos will be tweeted by Andy and shared by the brand partners.
Grey Goose Vodka global vice president Tom Swift said in the blog post:
Joining Andy Roddick?s...