Pinterest Wednesday announced the formation of the Pin Collective, which is aimed at giving brands access to the social network?s best content creators.
The Pin Collective is made up of select publishers, production shops and individuals, which will work directly with brands on their Pinterest campaigns.
Pinterest said in a blog post introducing the Pin Collective:
Today we?re excited to unveil the Pin Collective, the latest addition to our creative ecosystem. The Pin Collective connects businesses with Pinterest?s best content creators. Our team hand-selected a group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest. These experts will work directly with brands to create content that simultaneously delights Pinners and drives business results. Pin Collective partners can provide end-to-end production for everything from Pins to videos to larger creative initiatives. We?ll help businesses choose the right partner for their specific needs. The initial members of the Pin Collective are:

Publishers: Brit&Co, Tastemade, PureWow
Production shops: The Mill, McBeard, loop88, Moment Studio
Independent creators: ?A global group of Pinterest tastemakers? including Kyla Herbes (home design), Gary Arndt (travel), Amanda Holstein (advice for millennials), Peter Lombardi (photography and design) and Sarah Barnes (food)

Pinterest added:
We?re already seeing great results from our initial Pin Collective pilot. ...