The ads application-programming interface Snapchat announced in June became a reality last weekend.
Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms.
Snapchat had not yet responded to a request for comment at the time of this post.
Christopher Heine of SocialTimes parent Adweek reported in June that inventory will be sold via an automated, auction-based system, whereby Snapchat Ads Partners will sell video inventory, which will be automatically invoiced to Snapchat, with the vendors collecting their fees afterward. He added that ads created via this initiative will likely not surface on Snapchat for a few weeks, and Snapchat will inspect each ad for quality. The initial Snapchat Ads Partners are:

4C
Adaptly
Amobee Brand Intelligence
Brand Networks
SocialCode
TubeMogul
Unified
VaynerMedia

Readers: How much impact will the Snapchat ads API have"

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