Pinterest created the new role of head of measurement science and insights and filled it with Snapchat head of quantitative ads research Gunnard Johnson.
Prior to Snapchat, Johnson served as advertising research director for Google; senior vice president of marketing science at WPP?s TeamDetroit; and in customer-relationship management and customer insights roles at Andersen Consulting, which became Accenture.
Pinterest said in an email to SocialTimes that Johnson will build upon programs the social network launched this year, including studies with Millward Brown and Oracle Data Cloud.
Johnson?who has served on the boards of directors at the Advertising Research Foundation and the Interactive Advertising Bureau?s Mobile Center?will start at Pinterest Aug. 1 and relocate in order to work out of its San Francisco headquarters. Pinterest head of global sales Jon Kaplan said in an email to SocialTimes:
We’re excited to have Gunnard Johnson join Pinterest. With his strong measurement experience in media, we’re looking forward to continuing to grow our program that shows the value of our platform through data and insights.
Johnson added:
I am excited to join the Pinterest team, as the consumer and advertiser objectives align like no other platform in the industry. I see the growth potential being tremendous as the unique insights created from people discovering and bringing ideas to life on Pinterest should deliver a superior advertising return on investment vs. ot...