If you?re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they?re nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime.
So I asked Sarah Sal, a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. You may have already seen her tips on how to kick-start a crowdfunding campaign or how to revive a dead email list, for example.
So Sarah, what are your thoughts on qualifying clients" Shortest answer possible: Always qualify them. Here?s an analogy I use to explain why:
Cong Sao is a famous restaurant here in Hong Kong with a long queue.

I don?t join any random queue.  I read reviews, check the menu and, as a vegetarian, make sure there is something I can eat. Waiting in line here is worth it!
So when companies ask me to call them back or make time for a Skype call, my thought is: “The line in front of that restaurant is long. I need to protect my time.”
We?ve heard a lot about people stealing time/advice from experts. Do you have any horror stories" I took a call with a prospective client to find out after 60 minutes that they didn?t have a funnel or content. Their target market had no interest in their offer. They had tried LinkedIn ads for a few months with zero conversions, then thought Facebook ad targeting was the magical solution.
I regret taking that call.
A friend who is a Google AdWords consultant h...