Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015, and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost.
Now, the rewarded video solution includes over 70 demand-side platforms from the MoPub Marketplace, and it allows companies to “directly serve rewarded campaigns through the MoPub ad server.”
Elain Szu, senior manager of exchange product marketing at Twitter, announced the launch in a blog post:
We?re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the MoPub ad server. Over the past year, we?ve seen a major increase in video spend from our demand partners on MoPub Marketplace?and strong adoption of video inventory overall from our publishers. Rewarded video, in particular, has become one of the hottest formats since we launched network mediation for rewarded video last year. Rewarded video ads are ads which users opt-in to view, in exchange for some kind of reward in a mobile game or app. For instance, a user may be able to watch an ad to receive free premium currency in a mobile game.
Szu explained the significance of rewarded video ads:

Rewarded video, also known as user opt-in ...