Twiitter?s live-streaming splurge continued with Monday?s announcement of pacts with Major League Baseball, the National Hockey League and 120 Sports.
Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twitter said in a release announcing the new content that its arrangements with the two leagues and 120 Sports were reached as part of its already existing partnership with Major League Baseball Advanced Media.
The weekly MLB and NHL games will be available free-of-charge to Twitter users in the U.S., with the baseball contests to also be available worldwide, minus select international territories. Twitter said a schedule will come ?at a later date.? The Rally will cover highlights from multiple sports using ?a distinct format designed to integrate with Twitter’s platform,? which will include determining live trending topics via Twitter data and other interactive elements.
Twitter chief financial officer Anthony Noto said in the release:
Twitter is the fastest way to see what’s unfolding in MLB and the NHL. MLBAM has pioneered streaming live digital video, and we could not be more excited to partner with them on live games, as well as The Rally, giving our audience the live sports events they are already talking about on one screen on Twitter.
MLBAM executive vice president, business Kenny Gersh added:
Twitter has long been a great partner and pla...