2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares.
Not even the changes in algorithms on various social platforms, Federal Trade Commission compliance crackdowns or questions over return on investment stopped companies from jumping into the realm of working with influencers.
But what excitement will 2017 hold"
Influencers could save Twitter
Who will buy Twitter and save it from the death everyone has been talking about for years" So far, there have been no takers, but Twitter has been making moves to attract influencers to the platform (for example, announcing a generous 70/30 revenue split in August). Even Twitter isn?t immune to the excitement of influencers. The demise of Vine and Twitter?s pending acquisition, which is so far a nonevent, might completely wipe the platform out from the influencer marketing platform race, but Twitter Moments feeds the curated news appetite of many audiences and remains a favorite platform of celebrities, politicians and anyone with a passionate cause.
We?ll see a Snapchat vs. Instagram showdown
Which platform will ?win? for influencer marketing in 2017, especially as influencers are flocking to other platforms as a result of Vine"
Snapchat?s growth has been tremendous this year, but Instagram is a much easier platform to learn and navigate than Snapchat, and its influencers are more established.
Facebook, which bought Instagram, recently bought ...