For much of the past two decades, industry experts and thought leaders have speculated about the ?death? of advertising. Advances in technology have opened new doors for reaching audiences, businesses are looking for new ways to reach their target customers and the old-world principles that dictated advertising strategies have evolved. But is the world of advertising really dead"
Absolutely not. And we?d argue that we may soon see a resurgence in the value and power of ?traditional? ads.
Factors for the perceived death of advertising
First, let?s work to understand why so many people have projected the end of traditional advertising.

The growth of content marketing: Content marketing is the dominant force in the marketing and advertising world, and for good reason. Content marketing is cost-efficient, easy to start and has unlimited revenue potential if you know what you?re doing. In fact, thanks to guides like Neil Patel?s (co-founder of Crazy Egg, Hello Bar and Kissmetrics), it?s easier than ever to create a blog and start bringing in more traffic for practically any website. In many ways, it?s more efficient than advertising, so it?s become the top choice for millions of marketers. Distrust in corporations and advertising: Thanks in part to the bombardment of overtly persuasive advertising and in part due to corporate greed and scandals, the average consumer has developed a distrust for corporations and advertising. The Atlantic recently attempted to quantify that...