There?s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is ?loading or searching.?
A good candidate for that list is linear TV. Have you ever had to explain to a child how you used to have to wait to watch your favorite TV program, and if you missed it, you wouldn?t get a chance to see it again" Today, you can access most of your favorite programming any time, on-demand, and you can usually find what you?re looking for on your desktop or mobile device, even for event viewing.
If we needed another reminder that in 2016, TV is just another screen, witness Twitter?s latest deal with the National Football League. Twitter announced in April that it would stream 10 regular-season NFL Thursday Night Football games free and on a global basis. Although livestream numbers for the first two games have been underwhelming to some, hopping on this phenomenon is a smart move for Twitter, which is in dire need of a Hail Mary. And Twitter is not the only potential winner in this game.
Twitter?s Hail Mary
Twitter, whose audience grew by just 1 percent in the second quarter of 2016 compared with the previous quarter, has been experiencing sluggish growth. Revenues were up 20 percent, but investors viewed that as disappointing since growth has been trailing off for the past two years. Report...