It seems Activision has hit a stride when it comes to monetization and content release for the Call of Duty franchise. Spurred on by the tail of 2019?s Modern Warfare, the release of Warzone and Black Ops Cold War, and the progression integration of all three titles, Call of Duty had a record year in 2020. The franchise saw over 100 million active monthly players, and more than 250 million people played Call of Duty in 2020. The NPD reported last month that it was the number one selling franchise in the US for the 12th year in a row.
The news comes via Activision Blizzard?s financial report and associated earnings call today. The company noted a ?sharp? increase in sales of Black Ops Cold War following the Season One release and Warzone integration in December. They also stated that the Season One Battle Pass has been the ?most consumed? since the shift to free content releases and a Battle Pass seasonal model back in 2019. Activision Blizzard also includes the success of Call of Duty Mobile, which saw its best quarter ever in Q4 2020.
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