Note: This opinion piece reflects the views of the author and not PlayStation LifeStyle as a whole.
Over time it’s only natural for a video game fan to begin to feel a connection or attachment to a game publisher or developer. After all, if a company continually puts out something I enjoy why wouldn’t I come back for more" It’s important for companies to build a relationship with their consumers, and it’s why we’re seeing this become more common today. People love to feel like they are a part of something bigger than themselves, that they are part of a greater movement. That can become dangerous.
The issue arises when this loyalty becomes blinding.  Some consumers will then feel obligated to purchase everything that a publisher puts out. Their reasoning is that even if they don’t like what is coming out now, they’ll probably enjoy the next thing. Plus, they want to help a company that provided them joy before. This kind of optimism is beautiful in its naiveté, but it’s even more troubling. Bigger Than Gaming

Brand loyalty isn’t an issue unique to gaming, and it’s one that I’ve even fallen for in the past. The sport of mixed martial arts, much like video games, was once ostracized by the mainstream. This led fans, myself included, to believe that they had to support the fledgling sport in order for it to succeed. This meant plopping down $49.95 on sub-par pay-per-view events with reassurances to ...