Yup, this topic again. Because it?s still relevant, in a world where Microsoft is making big moves and Sony?s silence is starting to get deafening. In the next-gen news space, Microsoft is dominating the conversation with transparency and excitement for what?s coming this holiday season. In fact, the company, and multiple executives at Xbox like Phil Spencer, Aaron Greenberg, and others, have been hyping the Xbox Series X all year. And now, the company has a roadmap in place for the next six months or so, with a bunch of reveals leading up to the holiday 2020 release date. And so the question remains, where?s Sony in all of this" Is Sony behind the curve by not hyping up the PS5 more, or is the term ?PS5? simply synonymous enough with the next-gen conversation that the company can more or less draft on Microsoft building the hype" If Sony is indeed banking on brand loyalty and name recognition, it?s a bold strategy (though judging purely on the numbers, seems to be going well for them so far). Sure, PlayStation still has The Last of Us Part II and Ghost of Tsushima this year as PS4 releases. A lot of speculation says that Sony doesn?t want?or need?to jump into the next-gen conversation right now because there?s still life left in the PS4. Even I myself said that Sony should wait and make sure they are prepared and doing things right with the next-gen reveals, especially considering how much the ongoing pandemic has shifted previous marketing and promotion plans.

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