Following today?s not-so-surprising announcement that Sony won?t be using E3 2020 as a platform to deliver information and hype on the PS5, the Entertainment Software Association (ESA) issued a post titled ?ESA Statement on Sony E3 2020 Announcement.? Have a look:

E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.
I clicked reload on the page multiple times, convinced there had to be more to it. The ESA?s statement about Sony not attending E3 2020 doesn?t even actually mention Sony" It instead reads like a buzzword-filled marketing paragraph that was probably part of some sales deck. I mean, a public-facing statement shouldn?t use terms like ?activations? if it wants to be taken seriously. This reads like what I expect it actually is: The ESA frantically responding to the overwhelmingly negative takes about E3 as a show following Sony?s announcement.

PB = PB || {};
PB.gptStandAlone = PB.gptStandAlone || {};
PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAl...