At one time an industry trade show, E3 has changed multiple times since its inception back in 1995. In a year that should be the event?s big 25th anniversary, there?s a lot of questions about if the show should even go on as major exhibitors drop out and the ESA struggles to find ways to keep people interested. Rumors today say that Sony won?t be making an appearance at E3 2020, repeating the company?s strategy from last year. But with companies like Sony, Microsoft, EA, and Activision off the show floor, and more publishers reaching their audiences in more direct ways, does E3 even have a place in the industry anymore" Is there any way that it can continue to be the hub of attention on the video game industry year after year"
Conceived as an industry trade show for games media, retailers, and others in the gaming industry, E3 set itself apart from other fan conventions. Out if its 25-year run, there have only been three instances that the show did not take place at the LA Convention Center. In 1997 and ?98, the ESA moved the show to Atalanta, Georgia. In 2007 it was held in Santa Monica as part of a very brief effort to significantly reduce the size of the show (renamed the E3 Media & Business Summit for two years).
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