It?s not difficult to discern why publisher Square Enix greenlit Marvel?s Avengers. The lucrative property has been an incredible boon for Disney and Marvel Studios. Why wouldn?t Square Enix jump at a chance to get a piece of the pie" However, there is more to it than that, according to the publisher?s CEO, Yosuke Matsuda. Apparently, development on Marvel?s Avengers will also benefit production at Square Enix?s various other studios.
Matsuda made note of this while recently speaking to VentureBeat. Without going into too much detail, he told the publication that whatever is achieved with Marvel?s Avengers will serve to bolster development elsewhere. When asked why approving such a project was a good move, the CEO explained,

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