Dying Light and Dead Island developer, Techland, has said that there’s a “healthy market” for zombie games and that despite people claiming that the genre is over-saturated, it earns a lot of player support because the zombies theme can be adapted to various other genres. Speaking to MCV UK, Techland’s Global Marketing Director, Pawel Kopinski, said:

I think the wealth of zombie games out there actually helps to prove that there is a healthy market for them. Naysayers frequently talk of over-saturation, yet players are showing their support time and time again for these games. I think a big reason for this is that ?zombie game? isn?t a strict genre. It?s a setting or a theme that you can adapt to various game genres. You can have a zombie theme built around an open world title, around shooters, linear narrative driven games, survival games and so on. We saw that the key is to do something unique and well-polished with the setting so you stand out from the crowd.
Dying Light itself went on to be quite a sales success, with Techland stating that it wants to develop the franchise further.
[Source: MCV UK]
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