Tying viewership rewards to esports is nothing new. Last year, Call of Duty League allowed players to earn a number of emblems, calling cards, double XP tokens, and other in-game rewards for watching the various broadcasts throughout the season. But this year, CDL might e upping its game. In an interview with Sports Business Journal, Chief Commercial Officer of Activision Blizzard esports Brandon Snow said that high-end viewership rewards like operator skins are coming this year.
While Activision Blizzard?s own Overwatch League has been doing viewer rewards for years, last year was the first time Call of Duty League has explored account linking, letting players earn in-game rewards for viewership. The shift to exclusively using YouTube was a transition period. Twitch supports drops, while YouTube requires players to be logged into their accounts and viewing through those avenues. CDL is looking to make the process easier this year as viewership for the esport rises.
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