Sega Sammy released their financials for the most recent six month period that ended on September 30, and it’s all good news. Not only did Sega’s entertainment section see a 13.8% increase in sales (totaling 97.8 billion yen), the company’s overall profits went from a mere 964 million yen to 24.3 billion yen. That’s the equivalent of going from just over 9 million dollars to raking in over $235 million.
A major part of the entertainment side’s success is due to an increase in physical sales, which are up 58% from last year and now generate 21 billion yen worth of revenue. Digital sales grossed even more than physical, although they didn’t see such a drastic increase. In the past six months, Sega was able to pull in 24 billion yen in digital sales. Here’s an excerpt from the Sega financials report regarding the video game part of Sega’s entertainment portfolio, which also includes amusement centers, animated films and toys.
With regard to the Entertainment Contents Business, in the field of digital game software, ?PHANTASY STAR ONLINE 2,? which celebrated its fourth anniversary since its release, topped 4.5 million IDs in Japan and continued to maintain its strengths. With regard to titles for smart devices, sales remained robust mainly for major titles including ?Puyopuyo!! Quest,? for which real-time competition among players officially started in September has been well-received, as well as ?CHAIN CHRONICLE ? Kizuna no Sh...