It?s no secret that Sony has been making a serious push towards globalization with unified branding and global campaigns, starting with 2018?s Marvel?s Spider-Man campaign. The company plans to continue these efforts, and has opted for a globalized launch of the PlayStation 5 as opposed to individual territory-based campaigns that it used to run in the past.
As part of this push, Sony came up with its new ?Play Has No Limits? tagline that it believes will ?resonate globally.? Speaking to Games Industry, SIE executive Eric Lempel explained how the company came up with the line.

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