A report by MediaRadar (via AdAge) has revealed that Sony outspent Microsoft three to one on launch ads for the PlayStation 5. In the month ahead of the launch of their respective consoles and immediately thereafter, Microsoft spent about $5 million on ads for the Xbox Series X and S, whereas Sony spent $15 million on PS5 ads.
Breaking down the numbers above, MediaRadar reported that Sony spent about $7.3 million out of $15 million by launch day (November 12th). Microsoft spent about $3 million out of $5 million by Xbox Series X/S launch on November 10th. The ad spend was analyzed across print, television, and digital platforms.

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