Ubisoft has released its earnings report for the first half of 2017-2018 today, and judging from the information received, the company started off the year on a huge high note and seems to be in for another strong finish.
According to the earnings report, their targets for the first half of the year have been exceeded, and a strong increase in sales seems to be the (obvious) reason why. First half sales were up 65.7% which equated to about ?466.2 million. Second quarter sales finished at ?264.2 million versus a target of only ?190.0 million. Most of the growth in sales, according to Ubisoft, is attributed to the success of Mario + Rabbids: Kingdom Battle, Tom Clancy?s Rainbow Six Siege, Tom Clancy?s Ghost Recon Wildlands, and For Honor.
Ubisoft also reported that digital revenue was up 69.1% to start the year, earning the company ?342.6 million. According to the company, a sharp rise in Player Recurring Investment (sales on digital items, DLC, season passes, etc etc) was up a whopping 82.9% and brought in ?174.5 million. Co-Founder and Chief Executive Officer Yves Guillmeot released a statement on the earnings, and was very pleased with how they turned out: ?We continue to offer players outstanding game experiences with unrivalled variety – ranging from Mario + Rabbids: Kingdom Battle to Assassin?s Creed Origins, and including South Park: The Fractured but Whole. In addition to these new releases, players are engaging with a large amount of additional high-quality co...