https://www.playstation.com/en-us/games/ea-sports-fifa-18-ps4/

If your team isn?t full of stars right out of the gate, Ultimate Team provides plenty of ways to improve it ? some easy and quick, others that challenge you in exchange for better rewards. Completing a variety of in-game objectives, as well as playing in matches, are the best ways to earn these rewards. Rewards can be FUT Coins, digital packs filled with player and consumable items, or a combination of both. Once you earn enough Coins, you can use them to buy more packs from the store or bid on players on the FUT transfer market.
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