It’s all kicking off in this week’s Arena of Valor news roundup. The game has been dealt another blow if a new report is to be believed, lending credence to the idea that Arena of Valor is about to be usurped by KoG, LoL Mobile, or just its own failure to grab the kind of audience Tencent wanted to replicate outside of China.
What a way to spend our 52nd, an thus the 1st anniversary of the AoV roundup, huh" This could be the end of the road.
Tencent Allegedly Disbands AOV’s Marketing Team

With all this talk of KoG and/or League of Legends Mobile entering the scene, several media outlets have finally begun to look deeper into Arena of Valor. The resulting reporter focus has potentially unearthed Tencent’s recent decision to disband the game’s marketing/community team. What marketing team"" I hear you ask. Well, whatever was there no longer is. The report by Reuters suggests the game flopped in Tencent’s mind due in part to its more generic non-descript themes, lack of platform appeal in the west, and a player base of “just 100,000-150,000" daily users compared to the Chinese version’s 55 million. Fault was also placed on a strained relationship between League of Legends developer Riot Games and Tencent.
Tencent had reportedly wanted Riot Games to develop a mobile version of its popular MOBA and went on to develop Arena of Valor when they refused. Seeing it and its mega-popular Chinese counterpart as a knock...