‘PUBG’ PR Apparently Doesn’t Want You to Know Nearly 90% of Their Downloads and at Least 80% of Their Players Are Mobile
Watching the rise and fall of Player Unknown’s Battlegrounds (Free) (or PUBG) under the shadow of Fortnite (Free) has been something else. For those who haven’t been paying attention, PUBG launched on the PC in early 2017 via Steam’s Early Access where it saw seemingly instant success. The game rapidly took over Twitch, with many of the most popular streamers who had built their fan bases around streaming other games all shifted gears to PUBG. In December of 2017 PUBG was “officially" released on the PC as well as the Xbox One, trailing behind Fortnite’s battle royale mode which came out in September. (I still vastly prefer PUBG over other battle royale games, as the whole gritty military style just appeals to me more as a long-time Counter-Strike and Battlefield player.) For whatever reason, it seems Fortnite has absolutely dominated PUBG’s positioning in the battle royale scene, particularly on Twitch, but that doesn’t mean PUBG still isn’t immensely popular. Additionally, it seems that mobile players are almost entirely responsible for propping up that popularity. In a media alert sent out today, PUBG is boasting over 400 million players worldwide spread across all platforms, with 227 million monthly active players. Where things get weird is PUBG PR refuses to provide what sort of platform split those massive numbers come from, but it’s not hard to do a little math and make some incredibly reasonable assumptions....
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