One of the coolest new features of iOS 14 is something called App Clips, and if you’re an Android user, you’re probably already familiar with how it works. Basically App Clips are little slices of a full app that you can access through various means such as Safari, through NFC, through links in Messages, as a Card in the Maps app, and more. It lets a user enjoy the functions of an app or service without having to actually download the full app.
So for instance, if you wanted to rent a bike or scooter but don’t have the Bird or Lime or Uber app installed, you could scan the QR code on the rental vehicle and a little App Clip will pop up and allow you to rent the scooter anyway. Developers can even integrate Apple Pay or Sign in With Apple into App Clips so that there’s no need to enter any sort of data when utilizing an App Clip. As someone who has multiple times found themselves annoyingly having to download an app and sign up for a service on the spot for something, I love the idea of App Clips. So far though Apple has really only been touting App Clips as these great, frictionless shortcuts to various products and services. But here in the video game world we’ve had a version of an “App Clip" for literally decades which we like to call the game demo! That’s right, give a user a taste of what you’re all about and entice them to grab the whole enchilada. While App Clips don’t immediately seem like they could be use...