Rovio Celebrates ‘Angry Birds’ 10th Anniversary with a “Bring the Anger” Campaign and Anger-Fueled Rage Rider Scooters
There are a handful of names that you’d immediately associate with mobile gaming. Games like Clash of Clans, Candy Crush Saga, and of course Angry Birds are all pretty much synonymous with mobile gaming due to their massive popularity. And it goes beyond just having millions and even billions of players. This is stuff that has broken through into the mainstream so hard that it becomes part of popular culture. These games I mention aren’t the ONLY examples of this, but I’d argue that Angry Birds is the biggest example of what I’m talking about. For an entire generation of gamers, the cast of Angry Birds is their Marios, Luigis, Links and Zeldas. Coming up on December 11th, the original Angry Birds game will be celebrating its 10th anniversary. In that decade, the Angry Birds franchise has gone pretty much anywhere you could imagine. Toys, cartoons, movies, and all sorts of licensed merchandise. Oh the merchandise! Has a product ever existed that hasn’t featured the Angry Birds logo" Well, up until today, I might have said there’s never been an Angry Birds-branded electric scooter. But you know what" Now there is! Part of Rovio’s 10th anniversary celebration of Angry Birds is a campaign they’re calling “Bring the Anger" which is designed to urge people to turn their anger into something positive. In this case the Angry Birds electric scooter, which is dubbed the Rage Rider, is literally powered by screaming....
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