If you've reached the point in Super Mario Run [Free] where you are running out of things to build, the latest update?which has just dropped?will give you plenty more to aim for and, therefore, new reasons to play the game. First of all, the maximum number of Toads that can live in your kingdom has increased to 99,999, so just imagine all that rent you're about to start collecting (disclaimer: Super Mario Run is not that kind of management game). The biggest addition, though, are the new buildings, which include the 8-bit Bowser Statue, Bullet Bill Statue, and plenty more. It won't be easy to get all of them, but games do love to give you things to aim for. And it's funny how these kinds of additions are usually seen in F2P rather than premium games.
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The update also allows you to use your Miitomo [Free] character as your player icon, which is fun, I suppose. And you also have achievements to aim for now, although they've come to the game rather late. The update is live, so check out the new buildings.

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