One thing we inadvertently become a bit desensitized to around here at TouchArcade is just how absurd a lot of the things about the mobile ecosystem actually are. Scam apps are totally normal, one developer flooding the App Store with 100 slightly differently themed slot machine games is just another Tuesday, and the App Store search advertising showing a competing game before the actual game you’re searching for is just how it works. When you take a step back from all this, it’s super messed up, as Epic founder Tim Sweeney discovers in a series of tweets that are getting a lot of traction:

Ok, let?s try to find Fortnite on the iOS App Store. What?s the top result" pic.twitter.com/nypYHctyDC
— Tim Sweeney (@TimSweeneyEpic) July 19, 2018
PUBG is an awesome game, but it?s probably not the thing someone typing ?Fortnite? is looking for. Ok, so let?s search for PUBG then: pic.twitter.com/3cvxF7Kpqb
— Tim Sweeney (@TimSweeneyEpic) July 19, 2018

I haven?t played Kick the Buddy, but it looks pretty cool. So let?s try searching for it: pic.twitter.com/gaQfK1cWlK
— Tim Sweeney (@TimSweeneyEpic) July 19, 2018

Let?s search for iTunes: pic.twitter.com/eL920cwAdz
— Tim Sweeney (@TimSweeneyEpic) July 19, 2018

Amazon Prime Video: pic.twitter.com/EHDbMqucAW
— Tim Sweeney (@TimSweeneyEpic) July 19, 2018

Really, how did we get to this state" The store prioritizes ad revenue above user intent, so now developers buy ads i...