Putting labels on a group of consumers is convenient. It allows brands to easily identify target markets, beautifully placing individuals inside labeled boxes. If you?re a keen observer, you?d notice that brands create the boxes first?labeling each with attributes?and allow consumers to choose the box they think/feel they belong in.
We know about the baby boomers and millennials, whose attributes are primarily age-driven. If you were born between the 1980s and the early 2000s, you?re a millennial. Your parents are baby boomers.
Now, a new group has recently emerged: Generation C, or the connected consumers.  Unlike boomers and millennials, members of Gen C are not bound by age. The label was obviously created to accommodate brands in setting trends, marketing and, ultimately, making sales. Presenting Gen C

Photo courtesy of snapwiresnaps.tumblr.com via Pexels.
Digital marketing company Propelrr defines Gen C individuals as those who ?wake up and sleep with their smartphones, access and actively engage on social media platforms on a daily basis.? It?s highly probable that you?re a millennial and not part of Gen C, unlike your connected consumer granddad who?s on Facebook 24/7.
The rise of Gen C poses a new challenge for marketers and content creators. Gone are the days when people consult high-brow fashion magazines for trends. Influencers on social media, most of whom are unsigned endorsers, are now the captains of the consumerism ship. A high-school student in Japan ...