Social media advertising done badly is like throwing money down the rabbit hole.
Here are some prime examples of what not to do with your advertising. Fear not if you?ve made these mistakes in the past: The majority of us have made the same mistakes. Just learn from them and move on.
Targeting too narrow of an audience
First off, this does not mean that you shouldn?t retarget your website audience or your customer-relationship-management list. You need to do that no matter what your remarketing audience size is because they are your bread and butter. They know your brand and are much, much more likely to make a purchase than people who see an ad based on something too general like ?bags.?
What I mean by too narrow is prospecting for more customers and honing in on a tiny audience on Facebook and now Pinterest by layering interest targeting into a lookalike audience that is only targeting females age 25 through 35 in Atlanta. This audience will be entirely too small to really find out if your ads are meant for that audience. Fix this by spreading out your advertising dollars and by A/B testing ad sets against one another. Targeting too wide of an audience
On the flip side of No. 1, you can target too widely. Think of it this way: You are throwing out a massive net in the ocean with huge holes in it trying to catch an angelfish. You may get one every blue moon, but it?s rare. Now, if you were to narrow your 5 million person audience down to 1 million to 2 million by layer...