Everyone loves a good ?hack??little, intuitive tricks and tips that are easy to implement yet yield measurable results. Can you ?growth-hack? your way to high-performing content marketing and triple your audience overnight" No, and that shouldn?t be the goal in the first place.
When it comes to developing and delivering a winning content strategy, there are no shortcuts: Building and growing an audience–whether it be on your social channels or your site–takes dedication and time, and your focus should be on steady, incremental progress. That?s where hacks come into play.
Hacks aren?t a strategy; they are facilitators of your strategy. If you?re committed to successfully building out your content channel, here are three simple suggestions to achieving more traffic. Leverage your evergreen content
The beauty of evergreen content is that it has legs. Unlike content that is tied to news or a specific event, evergreen items remain relevant for a longer period of time and, therefore, have the potential to attract traffic indefinitely. The only thing you need to do is make sure it stays visible.
One option is simply to reshare your evergreen content via your social channels using unique copy (never duplicate the language of the original post). Another option is to group evergreen copy under a category and republish it as an aggregate piece. If, for example, you have several blog posts on content marketing strategy, aggregate them into an ?Ultimate Guide for Conten...