As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off.
This year saw several marketing and advertising strategies take off?even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool in 2017. I?m talking about the use of micro-influencers within influencer marketing.
Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing ?regular folks? with dedicated social followings to promote their products instead of mega-celebrities that cost a fortune.
Our study found that as an influencer?s follower count rose, its engagement (likes and comments) with those followers decreased. The real sweet spot for an influencer?s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives results.
When working with major brands like Nike and AMC Theatres, the biggest question we get asked is: What is the best way to engage with a micro-influencer to start a campaign"
When working with mega-celebrities, it?s generally easy–they have agents or marketing representatives you can reach out to directly to initiate contracts, and you work with those people directly. Rarely, if ever, do you speak to the celebrity, so it has a mu...